Live · 312 schools tracked this cycle
Spring 2026 enrollment season

Every seat in next year's
kindergarten class.
Accounted for. Before 9am.

Score watches every click, open, and form-fill from prospective families and ranks them — hot, warm, cold — before your admissions office finishes morning coffee.

3.2×
more enrolled families from same inquiry pool
87%
yield forecast accuracy by Jan 15
<4h
avg time-to-contact for hot leads
Score — Enrollment Intelligence · Lakeview Academy · Spring 2026
Live · 47 families tracked
Updated 2m ago
Hot Leads
30
+3 this week
Avg Confidence
52%
↑ from 41%
Pipeline Score
261
Total weighted pts
Seats Remaining
23
of 52 K seats
Hot
Okafor FamilyK-20262h ago
Toured Campus 3×Opened Financial Aid PDFSibling enrolled
AI Confidence88%
Score Rationale · Okafor Family
3 campus tours — avg enrolled family: 2.1
Financial Aid PDF: 4m 22s dwell time
Sibling in Grade 3 — 78% conversion lift
Opened 6 of 8 nurture emails
Hover any row for full signal breakdown
Hot
Hernandez Family3rd-20266h ago
Shadow visit bookedRequested teacher bioAttended Open House
AI Confidence72%
Score Rationale · Hernandez Family
Shadow visit: 94% of shadow-visitors enroll
Teacher bio request — high-intent signal
Open House attendance: +22 score pts
Hover any row for full signal breakdown
Warm
Nakamura Family6th-20261d ago
Visited tuition page 4×Opened 3 emailsNo campus visit yet
AI Confidence54%
Score Rationale · Nakamura Family
Tuition page revisits: price-sensitive signal
No campus visit booked — yield risk
Email engagement above median
Hover any row for full signal breakdown
Warm
Washington FamilyK-20263d ago
Downloaded curriculum guideNo follow-up in 14 days
AI Confidence38%
Score Rationale · Washington Family
Curriculum download: moderate intent
14-day silence after initial contact
No campus visit or email opens
Hover any row for full signal breakdown
Cold
Petrova Family9th-202611d ago
Clicked ad onceNo follow-up
AI Confidence9%
Score Rationale · Petrova Family
Single ad click — low-intent entry
No email opens, no page revisits
No campus engagement recorded
Hover any row for full signal breakdown
Showing 5 of 47 tracked families · sorted by AI confidence

↑ Live dashboard · Hover any row to see AI scoring rationale · Scores update in real time

🏫 Westfield Academy — +31 enrolled families, Spring 2025⛪ Diocese of San Jose — 8 campuses, unified pipeline view📈 Northstar Charter Network — 2.9× yield improvement, Fall 2024🎓 Lakewood Preparatory — February forecast: 94% accurate🏫 St. Catherine's Day School — 0 hot leads missed, Spring 2025📊 Redwood Learning Community — 18 hrs/wk saved on intake
🏫 Westfield Academy — +31 enrolled families, Spring 2025⛪ Diocese of San Jose — 8 campuses, unified pipeline view📈 Northstar Charter Network — 2.9× yield improvement, Fall 2024🎓 Lakewood Preparatory — February forecast: 94% accurate🏫 St. Catherine's Day School — 0 hot leads missed, Spring 2025📊 Redwood Learning Community — 18 hrs/wk saved on intake
SCORING ENGINE
47 live signals.

Every click, open, and form-fill from prospective families feeds the model. Score weighs each one against 6 years of K-12 enrollment outcome data.

🏫
Campus shadow visit booked
94
Visit
📄
Financial aid PDF dwell > 3 min
88
Intent
👨‍👩‍👧
Sibling record on file
82
Family
🎪
Open House attendance
76
Visit
💰
Tuition page revisits (3+)
68
Intent
👩‍🏫
Teacher bio page views
61
Research
📧
Email open rate > 60%
54
Engagement
📚
Curriculum guide download
47
Research
BEFORE SCORE
142 inquiries receivedAll treated equally
Staff manually reviews each3.2 hrs/day average
Hot leads buried in inbox22% contacted after 72h
February panicYield rate unknown until March
WITH SCORE
142 inquiries ranked by AIIn seconds, not days
Staff calls top 20 first18 min/day on high-value outreach
Hot leads surface automatically94% contacted within 4 hours
Yield forecast by January 15thWith 87% accuracy

VS. MANUAL TRACKING
68 hours. That's how long
the average school waits.

By the time a spreadsheet-tracked admissions office calls a hot lead, three competing schools already have.

MANUAL SPREADSHEET
0h
Hours until first call
Avg. time-to-first-contact
18× faster
WITH SCORE
0h
Hours until first call
MANUAL SPREADSHEET
0%
of hot leads never contacted
Missed hot inquiries / cycle
7.8× reduction
WITH SCORE
0%
of hot leads never contacted
MANUAL SPREADSHEET
0h
Per admissions officer
Staff hours on intake / week
7.3× saved
WITH SCORE
0h
Per admissions officer
MANUAL SPREADSHEET
0%
No predictive model
Yield rate improvement
The headline stat
WITH SCORE
More enrolled from same pool

VS. GENERIC CRMs
Generic CRMs score contacts.
Score scores families.

Salesforce and HubSpot were built for SaaS sales cycles. K-12 enrollment has shadow visits, sibling multipliers, and February deadlines. Generic scoring misses all of it.

FEATURE
SCORE
12/12
GENERIC CRM
5/12
K-12 enrollment signal library
47 education-specific signals vs. generic web events
Shadow visit & tour tracking
Score integrates with your campus scheduler directly
Sibling & family record linkage
Multi-child households scored as a unit
Financial aid intent detection
PDF dwell time, calculator usage, FA page revisits
February yield forecasting
87% accuracy by Jan 15 for March enrollment decisions
SIS/CRM bi-directional sync
Veracross, FACTS, Blackbaud, Salesforce
Email open & click tracking
Score adds weight context; CRMs just log events
Admissions team alerts
Score alerts on score threshold; CRMs alert on manual rules
Diocesan multi-campus view
Aggregate pipeline across all campuses in one view
Charter network cohort analysis
Cross-campus yield benchmarking built in
Contact scoring (generic)
Generic CRMs score contacts; Score scores enrollment intent
Custom field mapping
Both support custom fields
See exactly how Score beats your current tool
Select your CRM for a side-by-side breakdown of enrollment-specific gaps

ROI CALCULATOR
See the math
before you sign anything.

Plug in your inquiry volume and average tuition. The model uses six years of K-12 enrollment outcome data to project your yield lift.

YOUR SCHOOL
220
50800+
$28,000
$8K$65K
Current yield rate (industry avg)62%
Currently enrolling136 families/yr
PROJECTED WITH SCORE
Projected yield rate
81%
Projected enrolled
178
Additional students
+42
Additional tuition revenue
$1.2M
Score annual cost (est.)$12K
Net ROI$1.2M / yr
Return on investment
97.2×
for every $1 spent on Score

INTEGRATION
Live in your stack
in under 48 hours.

Score connects to your SIS, CRM, and website via native integrations — no custom dev required. Your data stays in your systems; Score adds the intelligence layer.

1
Your School
2
Contact Info
The funnel finally
makes sense.

That specific exhale when you see every hot lead ranked, every warm lead nurtured, and February's yield rate already written. That's Score.

No credit card. Results in 24 hours. Cancel anytime.